Want to start your own cosmetic line?

Hi thank you very much I find the contends very helpful. Easy to understand and follow , I will certainly tell more people about you. very simple and clear
Thank you very much.
Valerie Pow

Excellent report! Well done! Thank you!!!

Hi Perry,

Before reading this book I asked myself, “What do I want do and how do I get there?” This book answered a lot of those questions. Very informative and a great starting point. I’d highly recommend. Great job!

This ebook contains great stuff. Though i am not through reading the whole publication, and i have started with the registration of a business name already.
Two thumbs up for this excellent work.
Many thanks Perry.

The reports makes an essential reading for some one who wishes to enter into cosmetic business. The product development phase is specially very informative. Thanks.

GREAT ebook. Many ideas from that. thank you Perry!

I really enjoyed the ebook. I have learnt alot from it and considering doing the course.
Thank you

I am interested in starting my own line of skin lotion using moringa oil, cocoa butter and Shea butter as key ingredients. MIT should also contain natural aha. How do I go about creating that and also a skin renewal serum

I’m now not positive where you are getting your info, however great topic. I needs to spend a while learning more or understanding more. Thank you for excellent info I used to be in search of this info for my mission.

Hi, Perry,

Read you e-book “how to launch your own beauty product”. This is the best e-book regarding how to start a cosmetic line I have ever read. A lot of details and advise. I’m sure I would have to read it again and again while I’m developing my product. I’m very grateful for all the effort and time you put into this book.

I’m a Chinese and have lived in US for the past 17 years. I’m preparing myself for launching my own cosmetic company in China, of course taking the advantage of fast growing economy and my Chinese culture and language skill.

I have medical background (including biology and some chemistry, mostly inorganic biochemistry). But my whole family is “chemical” (my dad, brother and sister in-law are all chemists). I know I’m a production guy, not a sales person, kind of shy in public. I know cosmetics is a risky and complicated business but your book and website (questions and answers) has helped me to prepare myself for this challenge, especially the marketing side of it.
So thank you.

P.S. I have a question for you. In the production line, is there a process to sterilize the cosmetic containers or it is not necessary? I couldn’t find any information on that.

The “How to Start a Cosmetic Line” report is a great primer for making you stop and think about all aspects of starting a business. For a free report, It provides enough detail on the steps necessary to get you to the point of launching a product, and allows you to consider where you may need more help. A much appreciated offering!

I got an email for a comment – here it is!!

I wish i read this last year! Find the information most excellent. I had people push me to start my own thing years ago and started researching (i am a research nerd…lol) Then started formulating, getting together a brand, idea and website. Thankfully, my used to be sis in law was a designer and exchanged her time for product. I started testing each product myself for about a year and then got a small loan of two thousand dollars from my uncle and used to be mom in law and launched at a night market in August of 2012. I did the Christmas scene with success. I have a half written business plan and a lot of ideas for the future. i wake up early everyday to work on this as I am a single mom of four kidlets. Independent mom (single mom carries a branding) I am extremely passionate about the industry. I worked in film for four years as a make-up artist and became a massage practitioner, all which are good bases, i feel, for the industry. i have had excellent feedback on my product and have partnered with a magazine to do contest promotions. i am always moving forward….until yesterday!!!
I loved the information this report had – loved it…then realized. Crap., js much more work and realistically, how much can I do on my own. Realistically, can you really compete out there. i feel that i have some great differences in my company, but now am really reassessing after reading the report.
Question: where do you find a partner? Not an easy answer i would assume.
Best place to get liability insurance?
Also, I talked to Health Canada and they want notification of my products which is totally fine, but i haven’t seen it mentioned (again, totally fine)

To sum this rant up – I loved the report, even though I am feeling overwhelmed. it’s hard to find information out there – so thank you

Extremely invaluable and information for newbies.
Comprehensive insight into the cosmetic industry.
Very enlightening and inspirational.
Well presented.
Many thanks for sharing this information
And your hard work.
God Bless!!!

Dear Perry
As I read “How to Launch Your Cosmetic Line Report”, it pointed out all the things that you need to consider from Testing your formulas to defining your target market, the look and the feel of your products to the logistics of to getting the final product on the shelf. Then the report goes further on how to get the product sold and having return customers. “Bugger”, I just wanted to lock myself away in my Lab and design beautiful skincare products. The theory “Make it and they will come” will not work in this industry. Due to this report I have taken time out from the lab and started planning, formulating and writing my business model. To anyone that wants to launch their own Cosmetic Line this report is not only a must to read but an action plan to ensure the success of your cosmetic line. Thanks heaps, you have done it again Perry Romanowski. Great Report.

Good report and very informative. It gave me a place to aim my energy.

Having owned two jewelry stores that were very successful I have an idea about how to start a business from scratch. I also know that the banks did not lend us money when we started because we had no track record. After 7 years they all came knocking to lend us money we no longer needed. Now retired after 25 years I am looking at starting again. Best bet for me is to start small and grow slow remembering that the cosmetics business is complicated.

This article reminded me that you can’t do it all nor should you try. Now I have to consider do I want to stay in the lab or go out and sell. I love both! But, realistically I am a born sales person and only a kitchen chemist.

Thanks for such an insightful and thought full book. Love the work you do here the true voice of reason!

Hi, Perry.

We are a hair care products industry from Brazil and we are preparing ourselves to enter the US market. So you presentation was really useful for us!

Thanks a lot.

Aretha Mello

I think the report was very interesting to make me conscious about the complexity of all the proecess. Thanks!

Im looking to start a cosmetic line. I need all the info to make it happen. Feel free to contact me. Thank you.

I would like a copy of the report.
Thanks

Your material on how to start your own cosmetic line is a priceless piece of work. It is invaluable for people like me who want to start their own private label. God bless you.

Great e-book with lots of helpful key information! Thanks

Hi Perry

God bless you for such great job! Although you mentioned in your last page that it’s not in-depth but I find your report very dedicated and comprehensive.

Many people must have benefited from it including me.

Thanks a lot.

i want a copy of the report urgently. would not mind a soft copy

Dear Mr. Romanowski,

I am just at the begging of considering to enter in cosmetic business, and so far, the report gave me very useful information. I will continue to investigate further, but for now, I know where to start and which way to go! Thanx!

Pls i need the copy. Thanks

Great info thx.

I am not a chemist but i do want to start my own make-up line.

I’m looking to start my own nail Polish line.I’m so into nails, love any and everything that has to do with Nails!! Also, I’m in the process of becoming a nail tech,I special ize in Natural nails and designs . For my nail line,I want to try and invent something with high quality, that sets me,my product apart from the rest.I want to go above and beyond with this.Things I couldn’t even begin to imagine. I just need some information on how to get started, how to go about taking the first. Step and the cost. Oh, and ofcourse a Copy Report.

Thank You

Love to have a copy!

Thank You for sent the book, was very helpfull.I love it,now I am working in get all in practice. I would like to know were I can buy may first instruments, like PHmeter, hot plates, mixer, etc.

Great information!!!

Hello I would like some more information. Primary to see if/what fda regulations there might be to start a cosmetic line.

I would like the report please.

I would like a report

Send me a report please

Looking forward to getting started!

would like a report please

Please send me report. Thanks.

I would love a copy of the report. Thanks

I am eager to read the report and see what it out lines.

I thank you very much for your commitment to help some of us. Infact this is the information I have been looking for and now its here. Please send me a copy of the Free Report.

Joe

I’ve thinking of making my own product. May I have a copy of the report? It will be great to put all of the thinking into one piece. Many thanks.

Hi I’m a licensed hairstylist and certified makeup artist . I’m really interested in creating my own cosmetic line. It’s always been my dream ! I would love this brochure to read and Learn the process . Thanks

The report is great for Start up. I will love to have a copy of it. My line is ase on Shea butter skin lotion. What can I ad on it to soft the natural odor?

Please forward me information!

can you please send me your free report. I have not decided as yet on company name and will be in touch after reading this report.
Many Thanks

*I would like a free report.
Question: Do you have to be a cosmetic scientist/chemist/etc to make the cosmetics? Cant you have people do it for you? If you do, how much will that cost? And how much does marketing, and all that cost?

I am a micrbiologist from esut i was further trained by de smart global cosmetic, perfectly i can produce hair shampoo, setting lotion, hair cream, perfume, liquid soap, and lots more but i dnt know how to start up the business . I dnt even know the name to give my company and my products

I would really appreciate a copy of the report on starting a cosmetic line.I am new in this industry but more than ready to try my hand in it.

Please send me a copy of your free report.
Thanks

Please send me a report. Thank you.

Please send me the report. Thanks

thank you !

My brother recommended I might like this blog. He was entirely right. This post truly made my day. You cann’t imagine simply how much time I had spent for this info! Thanks!|

Thanks x

Would love to receive the report. Thank you!!

Sara

Hello. I would like to sign up for your free report. Thank you.

Thanks!

Thank you!

I would like a copy of the report, thank you.

I would really appreciate a copy of the report on starting a cosmetic line.I am new in this industry but more than ready to try my hand in it.

Hi and thank you! I may be a fish out of water in this industry but my mind is set. It’s sink or swim for this fishy! Please send me the free cosmetic products guide! Thank you!

Hi, I would like to receive the report. Any further support and ideas with my business would be great as we eventually will add on to the line, Glam Girl Naturals Cosmetics.

Thanks.

Read a lot of good comments about the report….would love to receive a copy

I would really appreciate a copy of the report on starting a cosmetic line.

Would live to receive the report

This is perfect information and this is just something I’ve been looking for.
And its came at the right time when I had questions,
it basically answered all the questions , I am very impressed and excited too.
Thank you soon much!!!

I would love your free report. I have already created my hair care product and have been selling it to friends and family however I am expanding and ready to start selling on line.

Kindest regards,

Kiki

I wrk in the cosmetic industry and wuld love to have my own line I recently came up with a very good idea for a product that I know no other lines have. My question is how do i find a manufacter as well as steps on getting a patent for my idea. I know this would be a guranteed winner and put me above the rest because its an awesome idea. Any suggestions will be greatly appreciated!!

I am looking to start my own cosmetic business with my own products. Just loojung for unformation on where to start.

a valuable contribution to streamline the biz info for cosmetic sector.

Please forward the report to start cosmetics company.

Thank you,

Angela

Please send me your report. Thanks so much for putting this together.

Nadia

Pls email me yoyr report on how to start a product line will be soo glad to have it plsss.thnk u

I just discover this site. I am an aspiring product formulator with passion. In fact i have formulated shampoo, hair conditioner, cream, perfume but they are yet to be launched into the market. Pls i would appreciate if you send me the copy of the report in order to assist me more. Thanks.

Please email me your free 44 page report on how to start a cosmetics line. Thanks

I have an idea and the name of the product I want and ect but I just need help in making it happen

I would love a copy of this report and also would like some ideas on making a creme-to-powder foundation using Aloe Vera as the base. Thank you

the report was very clear and straight to the point but few website reference would have helped us more.

To be frank the report was very clear and it was straight to the point but still I have few questions about the product development phase. We are a totally young new startup with a strong passion to create our own brand. Our mission is to provide 100% natural products to the customer. I have browsed through various private labelled manufacturers who ‘call’ themselves as natural cosmetic manufacturers but are really not. They at least use chemicals for preservative. I’m looking whether to startup a retail shop with natural products and save capital for R&D and formulate 100% natural products or keep looking for 100% natural private label manufacturers . Some website for reference would add value to the report

Hello!
i tend to start my own skin care/cosmetic products. Though i have idea to be good look skin with organic products but i haven’t had degree and experience in that field. Please give me some suggestions “how should i do”!!! Many thanks.

I want to start my own cosmetics products, we already done fragrances with my friend. Please help.

Wow!! this is just something I’ve been looking for. The information gave me more insight and now I’m definitely sure this is what I want to do. It just came at the right time when I had questions, it basically answered all the questions I had even covered what I never even knew about. I am very impressed and excited too.

Thank you very much Perry

AWESOME !

I CANT WAIT TO REVIEW THIS PROGRAM, AND OFCOURSE RECOMMEND IT TO ALL MY STUDENTS AND CO WORKERS.

REGARDS

JR MARTINEZ FASHION DESIGNER

Excellent resource, Perry. Thank you so much!

Please i want info how to download the free report.

Thanks

Very informative and comprehensive document. For those who are in the idea and brainstorm phase and haven’t yet taken action, this was a great primer on the next steps to take and how to go about it. Great as an introductory tool, and I look forward to more reports with even more detail.

I thought the report was great! Very informative and extremely helpful for marketing and getting your product through the first stages. The only thing I felt it lacked are details of recommended cosmetic chemists, manafacturers and packaging design companies. I live in the UK and at the moment this is the part I am struggling with. Other than that it was an interesting and informative read! Thanks!

I thought that the information was very informative. Some things I already knew but the marketing and selling was very helpful. Thank you for the report I hope that you publish more on cosmetic chemistry.

Hi,
I already have a skincare line but need help selling it. It is based on holistic medicine of Ayurveda and the concepts of plant peptides.

Your site is really very helpful!

Thanks!!

Thanks for the guidance. I listened twice and took notes. Launching a cosmetic line is an overwhelming task. It’s just hard to keep all of the plates spinning! If a person is trying to do this alone, they will most likely only be able to focus on the product and not on the marketing. A good case for considering contract manufacturing was made in this podcast.

This report was very helpful and I was very happy to read it. Thank You

Thank you so much for the report! I red it immediately! I think it is a very helpful resource, especially for us chemical engineers who always dream of having their on production but are unaware of all the business related stuff. I have been thinking and doing some research about cosmetics manufacturing for a few years, but I am still young (based on experience) to start on my own. I will keep this report saved on my computer and hopefully use it sometimes in future.
I must ad that I like your blog very much, it’s packed with useful information on cosmetics.
Keep up the good work!

Thanks for the copy of the How to Start a Cosmetic Line report. I can’t believe it took me so long to actually get around to reading your report, but once I started I read the whole thing cover to cover.
Now I’ll offer comment:
What I really liked was the comprehensive nature of the report, from Logo selection all the way to to Facebook marketing.
However, I agree with Florina that more information and resources are needed. For the 2nd edition of the report it would a good idea to include internet links to recommended testing firms, small batch contract manufacturers, packaging & design companies, claims substantiation resources, and insurance.
After 15 years in the industry I hope to keep this career for the rest of my life, but I frequently wonder what I will do when I retire… If it involves starting my own business, then I think I ought to start thinking about it sooner rather than later!

Thank you so much for the report. This is such an awesome free resource. Kudos to you!!!!

I think is a great and useful overview for people who think of starting a cosmetic bussiness. Thanks again Perry.

After working as chemist in personal care industry for more than 10 years,  I just keep wondering where shall I heading to especially in career advancement. Sometimes, i do have a thought to starts my own business.

With this report, it provides me an overview of all aspects for starting a business. Indeed , it is beneficial and come at the right time. The only lacking is the action. Thanks, Perry!

This document presents hints from various sectors

I found it useful as a refresher. I have been in business for 7 years, some of the ideas in the document were great reminders as I get to busy and don’t always do enough reflecting.
Thanks!
Gifty

it was very detailed and informative. A very useful tool for anyone who wants to start a cosmetic business!

this is great. since I am at the beginning stage (just thinking about my bussiness idea and developing it), the report had everything I keep thinking about in one place, and gave me some direction on where to look and what to think about next. thank you!

Very interesting and helpful

Very useful information especially for some one like me who is more chemist orientated and less business minded.

I very much enjoyed the report and having been through this process, I still learned a lot. It was in-depth and covered all the considerations for starting your own cosmetics line. I only wish this had been available 10 years ago! Great job Perry!

I find this material very informative – a must for people thinking of going into cosmetics business. It touched on everything relevant to small start-up business.
I’m into a business general partnership and I want more information or suggestions on how I can protect my personal assets. But then again, there’s a lot of legalities in there that might be out of scope of these materials. I enjoyed reading this and looking forward to more tips to budding business entrepreneur like me. Thanks!!

Hello
I have read it some time ago. I didn’t review it because there was simply nothing there that I didn’t know already. It is well written, but I would have expected more from it.
List some websites of testing labs or list some websites who aggregate info about testing labs.
A more in depth analysis of claims, with examples, would also be nice. For one thing in USA are not permitted claims that would be ok in EU.
I didn’t see anything about insurance. INSURANCE IS A MUST in this business. I cannot stress enough how badly we need insurance.

Now some advice for anyone who is thinking to start a business.
Plan long term. You cannot take a lotion on the market in less than 3 months and it takes 12 to 18 months or more for small companies to come up with a ready-for-the-market product, depending on the complexity of the formulation.
Let’s say you have a formulation ready.
The first thing to test is the preservative system. Challenge tests are expensive though. Some years ago they were not required in USA, they are/were required in EU.
But some tests need to be done. So do look at the price and shop around for labs. Don’t start with more products than you can afford to test.

The next thing is time. It should be able to age gracefully so to speak:
- maintain properties at least 3 months at 18 degrees Celsius in both opened and unopened bottle (or jar or whatever).
- maintain properties for at least 3 freeze / defreeze cycles
I would add that some formulations which pass these tests will still fail in real life conditions, think a warm, humid and germ rich bathroom environment. And a customer that will wash their hands most of the times, but not all of the times and not thoroughly. So you need to account for that as well.
These issues are mighty important when it comes to customer retention. Customers will use and abuse your products and still expect them to perform flawlessly. If the products do not perform what is perceived as the most basic attribute – maintain its state in time, you have lost a customer. When this happen, it does not matter how great the product is in terms of efficacy for any given purpose. The product that fails to maintain its state will be perceived as a possible threat to health, as an example of careless formulation etc

You can easily see that in even if left untouched your lotion may separate after a month or two. And then you’re back to your lab or your kitchen, as the case may be, to try to add or remove ingredients that will have an effect on stability. This cycle can repeat itself any number of times, so you need to plan long term.

Remember that INSURANCE IS A MUST

If I would start from scratch and with very little money I would start by selling products that will not spoil easily: massage oils with a hefty dose of vitamin E to prevent rancidity and you’re in business.
Pack them in real dark glass bottles with aluminium pumps (for convenience) and earth-tones colored labels. It looks and feels luxurious and doesn’t cost much. Its perceived price/benefits rapport is almost off the charts (in a good way) for many categories of consumers.
You have a winner in almost any market.
I know it’s cliche, but your company is new, nobody knows you and you need to appeal to something your prospective customers are likely to react to.
So: simple formulation, luxury packaging, cliche look => the easiest way to get a rapid return on investment when you start with very little cash. And this is return on investment in both cash and brand awareness.
Of course this is only an example, and not everybody agrees with my way of seeing things.

The next issue is label claims.
Negative claims, meaningless as they are for any professional, cost nothing and are very appealing to certain groups. Let’s take “paraben free” or “SLS free”. This label claim suggests that a formulation without parabens is somehow superior to a formulation that contains parabens as preservatives. This type of claims, though I am very much against them, will sell a product. A decent product, one that does absolutely nothing more and nothing less than what it’s supposed to do by definition, will greatly benefit from negative claims.

Another thing is that if you don’t want to go the route of negative claims, you can also make claims that really mean nothing, cost nothing in terms of money, and are still appealing: “enriched with……….” works every time. Of course, there are consumers who do read the labels and can tell when someone is trying too hard. Like one body lotion I found in a supermarket here in France . The shea butter was there all right, in between preservatives and fragrance. This type of label claim is, from my point of view, a very bad idea and can ruin the reputation of a certain company, of a whole line of products, and the cosmetics industry as a whole. But it does work with some clients and it doesn’t cost a penny.

Why do I mention these type of claims here? Because they can replace the paid-for label claims. It would cost a small or a large fortune to add to a line of products “anti-age”, “dermatologically tested” etc
This type of claims and the tests needed to back them will eat up even a hefty budget. So do shop around and postpone this untill you know you have a formulation that sells.
Example: “Ceramide face cream. Feel the benefits of … (whatever)”. If this face cream is a seller, then you can go on and test it to add some paid-for label claims. “Dermatologically tested” would be a good step.
So now you have “Ceramide face cream. Now dermatologically tested and approved! Feel the benefits of … (whatever)”
It all comes down to your budget and how to strech a small amount of money to be able to remain in business.

Best of luck everybody! And remember that INSURANCE IS A MUST.

I was completely encouraged after I read this material. I do have a starting business, but need to know how to succeed in this business, and I think this material has explained all that is needed for me to keep going. Thank you for this well informative report.

Hi, I have just read your report. It is all very relevant for me as I am in the process of going from making formulas at home to using a contract manufacturer and going nationwide.
The marketing and customer profile sections were fantastic. Keep up the good work. I regularly follow your website. Looking forward to more great reports in the future.

I read the entire report, but to be perfectly honest, there was nothing new here for me.
I had hoped for more. Obviously, you won’t be publishing MY comments, so I don’t know why I am bothering.

Some interesting material for start ups that will help guide the business

good reference, we are making sugar paste for depilation in our kitchen, the plan is make a product out of it……

I do marketing so what i am looking for is a tutor….

nice info here, thanks. bio cosmetics are in such huge rising trend these days. is amazing.

Thanks for the report

Id like the report

Would love a copy, thanks!

would like to work on the example biologist, cosmetic manufacturing a full sparkling bath tablets herbal formulas and products that are not paraben

Dear Perry

Thank you very much for all the valuable Chemist Conner e-mails. I’m a serial Entrepreneur. With regards to developing my own brand cosmetic product, I tick all your above bullet points, and more; though my Trade Mark Lawyers took me for a very expensive ride, and I’m still licking my sore wounds. I developed a natural formulation 3 years in my kitchen, which works perfectly; and started giving it away to family and friends, and when they started requesting more and in large quantities, I started charging, and word spread around fast, and I started receiving orders from outside the UK. I registered the company, website, and decided to register some patents, prior to finding a UK based formulation chemist, who will help me take the development from my kitchen to the market. My greatest mistake was going on the internet to find a Trade Mark Lawyer. instead of asking referrals from family members, friends, business associates, or professional clubs I belong too. Though my bank balance is lighter, with no patents to show for it; I’m still determine to take my fantastic formulation to the market. I need help in locating a London or UK based formulation Chemist, who can help with shelf live, testing, etc.
Kind regards
Hilda

Hello,
i am a pharmacist and need ur guidelines in formulation of creams because i having problem with it .Plz help me out
Regards
Anas Dar

helli

I could use some help. Thank you.

This is perfect information and extra support for us, we are starting out our own business, we are stuck at step 7 & 8.

Interested in learning more about cosmetic business.

I see more money in your pockets You know I’ll take it, even though I’ve started. There is still a lot I need to learn about business and marketing, then you stack new products on there and making sure everything is done well and to spec and you are overwhelmed pretty fast.

Anything to help would be heavenly.

I would like a copy of the report

I think this is a wonderful idea and great support.