You might think the most important thing to do to start a cosmetic line is to make your products. You may have found recipes on the Internet and even mixed together ingredients in your kitchen, but you have no way of knowing whether these products will work, will be stable or are even safe. More importantly, you have no way of knowing whether anyone will buy them!
Let me tell you a secret…you don’t have to know how to make cosmetic products in order to successfully launch your own line.
In fact, the most successful cosmetic brands were created by people who have no background in formulating at all. They had something much more important than the instructions of how to make formulas. They had knowledge of things like…
Coming up with a great idea that people want to buy
Creating a compelling brand
Getting the product manufactured
Working with suppliers
Finding customers
Selling the products and getting them into customers hands
To launch your own product line and be successful you need to know much more than just how to find formulas and mix ingredients together. You need to know how to create and market a beauty brand.
So, you want to start your own cosmetic brand but before you can you have to figure out solutions to problems like…
How do you create unique products that set yourself apart from the competition?
What can you do to find your consumers, create a following and ultimately get them to buy your products?
What are the relevant regulations that will impact the types of products that you can create and sell?
How do you find a cosmetic chemist to work with and a manufacturer who will take you seriously?
How do you take orders and deliver products to customers without getting bogged down having to box and ship everything yourself?
What can you do to break through all the noise of social media, blogging, videos, and everything else people see online, to make sure that your messages reach the right people?
How do you handle all the technical challenges like building your website, email lists, e-commerce stores, and all the other things you have to do to build your brand?
What should you spend your money on and what expenses can be avoided to ensure you use your money efficiently and wisely?
How do you create a beauty products that people are eager to buy because they love your brand and what it stands for?
What systems can you put in place so that your business runs without you, allowing you to travel, spend time with your family, all while knowing your income source is secure and stable?
Certainly, you can find answers to some of these problems by searching online, but it could take months or even years to find everything you need. And a lot of the information requires industry insider information that isn’t available.
Wouldn’t it be great if all this information could be found all at once, in one place?
Are you curious about how to connect with the right cosmetic chemist to help you create a unique product?
A lot of people think they need to know how to make their own products to launch a cosmetic line but the truth is you can hire a chemist or product developer to make your products or just give you technical assistance. Unfortunately, if you aren’t in the cosmetic industry it can be hard to find reliable chemists and also tricky to work with them. Especially if you don’t know…
How to get chemists to work with you
The right questions to ask
Whether the chemist is the right one to work with
If they have the expertise to make your product
What to expect when you’ve found someone to work with
And what they expect from you
In The Cosmetic Launch Coach you’ll get insider knowledge about reliable cosmetic formulators and how to work with them. You’ll know what to expect and ensure you get the formulas you want, on the schedule you need, and the ability to get them made and legally sold.
Is getting the funding for your product line a challenge even if you are starting small?
It doesn’t matter how great your product idea is, if you don’t have the funds to get started it will be extremely difficult to get it off the ground. But how much do you need? What are the things that you absolutely must spend money on and the things that are not necessary? And how can you raise capital if you don’t have it yourself?
There are a number of ways to raise capital such as crowdfunding, bootstrapping, and angel investors, but it’s easier said than done. Having someone guide you through the steps of raising the capital you need will help make your dream a reality.
And even if you have no funding to start there are things you can do the cost absolutely no money to start building your cosmetic brand. In the Cosmetic Launch Coach program, we’ll show you exactly how to start building your beauty brand whether you have thousands of dollars or are launching on a shoestring budget.
Do you know the regulations you must follow to sell your cosmetic products?
If you’re serious about creating a successful cosmetic product line then you must follow the relevant regulations. You may see claims on the Internet that the cosmetic industry is unregulated but this is completely false. There are government groups around the world including such as the FDA in the US and the European Commission in the EU that have specific requirements you must comply with when launching your cosmetic product.
Companies often pay tens of thousands of dollars to consultants and lawyers to ensure they are following the proper rules and legislation when starting their cosmetic lines. But if you learn the rules and testing to make your products compliant, you can save money while still ensuring your products are safe.
Wouldn’t it be great to have the security and confidence that comes with knowing you are following the rules when selling your cosmetic products?
Making your products stand out
With SO MUCH competition out there, you really need to work hard to create products that stand out. But it’s nearly impossible to research all of the existing products out there already. You are probably wondering how can you be unique. Why would someone who doesn’t know you purchase your products?
The answer is TRUST.
You need to create a brand that people like and trust. This is done by identifying the biggest beauty problems your consumers are experiencing and creating products specifically designed to solve these problems. At the same time you need to build your brand and personal reputation. The easiest way to do this and even out-compete big companies with giant marketing budgets is through online connections.
Launching a cosmetic line without a plan is difficult
Starting your own product line is challenging especially if you are starting from scratch and don’t know the ins and outs of product development, production, and marketing. Even if you know how to make your own formulas, starting a successful beauty brand will take more than that. You need to know how to set up a business, how to test your product ideas, find your customers, get products made, fill orders, respond to consumer inquires, and convince people to buy again. And you need to do all this while creating a product that is different than anything else on the market.
What you need is a step-by-step process that gives you all the ins and outs of creating a successful cosmetic product.
Are you looking to get motivated to take action?
It doesn’t matter how much you learn, how great your idea is or even how perfect your plans are. If you aren’t motivated to take action, you’ll never have the chance to succeed.
But how do you find the time to work on your business?
How do you know if you’re doing the right things or what the next steps are?
How do you gain the confidence to launch your product line?
Where can you get the guidance and personal coaching that will help turn your dream into a reality?
That’s why we created the Cosmetic Launch Coach course. It gives you all the information you need to conceive, produce and market your very own line of cosmetic or personal care products. We include step-by-step instructions so you never have to wonder what to do next. We provide access to mentors who can answer any of your questions and help give you the motivation to inspire you to keep going.
Would this help ensure you get your product dream off the ground?
Introducing the Cosmetic Launch Coach
Before I tell you what the Cosmetic Launch Coach program is all about, let me introduce myself. There’s a good chance you already know who I am but in case you don’t here’s a quick snapshot.
I’m Perry Romanowski
World Renowned Authority On Formulating Cosmetic
Founder of Chemists Corner.com
Author of Beginning Cosmetic Chemistry
“The Most Famous Cosmetic Chemist”
I have –
- been creating cosmetic products for more than 25 years
- helped launch products for famous brands like Tresemme, VO5, St. Ives, and more
- created multiple successful online businesses and brands
- consulted for numerous multinational beauty corporations
- instructed over 2000 students in the ways of a formulating chemist
- taught dozens of continuing education courses for the Society of Cosmetic Chemists
- co-authored and edited books on cosmetic formulating including the industry standard Beginning Cosmetic Chemistry
- created one of the most popular beauty blogs & podcasts, The Beauty Brains
- been a featured speaker at cosmetic science and industry events around the world
- even been on a few popular TV shows including The Dr. Oz Show and the Rachel Ray Show
Alright, back to it…
To launch your own beauty product line you don’t need a degree in science or business. It helps, but starting a beauty product line is not something you can easily learn in business school. You need practical, real-world information to get your product started and make it successful.
The Cosmetic Launch Coach
The Cosmetic Launch Coach course features 7 modules that will give you all the information you need to get started creating beauty products. It’s an online course that you can go through at your own pace and whenever it is convenient for you! You learn exactly how to create and launch your beauty product brand. Here are the modules you get when you join the course.
Module 1 – Getting Started
This module is all about getting started with your cosmetic business. It gives you an entire strategy to get your beauty brand started. It include information about the cosmetic industry including the market, some regulations, the types of products, and a look at how products are made and sold. In this module you learn…
The overall strategy for creating and selling a cosmetic line
Everything you need to start your business
The basic crucial information about the cosmetic industry
The different types of business models you can follow
How to fit your business into your life
Module 2 – Developing Your Brand and Ideas
This module is all about developing your cosmetic product brand and idea. You’ll learn sources for finding background research, tips on brainstorming ideas, information about choosing your target customer, and ways that you can make your idea stand out. Here, you’ll learn
How to determine who your target customer is
How to identify niche markets & why you should focus on them
Techniques for brainstorming innovative product ideas
Tips for making your product different than other things on the market
How to test whether your idea will work
Module 3 – Developing Your Products
The third module will move your from the idea stage to the prototype development phase. We cover the three main things to consider including the composition of your formula, the type of packing to use and where to get it, and the tests you need to run to ensure your product can be legally sold. Plus we cover key information you need to know about working with a cosmetic formulator. From this module you learn…
How to turn an idea into a prototype
How to get a formula created
Ways to determine formula cost
Whether you should make your own products or outsource
What is required on your label and package
The testing required before selling your product
Module 4 – Funding Your Business
You may have a great idea for a product line but without the starting capital you’ll never get it going. This module will help you understand how much you’ll need to get started, where all the money will get spent, how much you should charge for your product and various ways to raise money that you might not have right now. In this module you learn…
The major costs for launching your product
A good estimate for how much money you need to raise
Different launch strategies based on the amount of money you have available
Tips for raising money
Sources for funding both traditional and non-traditional
Strategies for setting the price of your products
Module 5 – Producing Your Product
This module teaches you about how to get large quantities of your new product made. While some people start out small and make the product on their own, nearly all successful product lines use manufacturers to make large batches of their products. In this module you’ll learn how to interact with your contract manufacturers, what information you’ll need to get your products made and what to do with your products after they’re are created. You’ll learn…
The basic method for getting your product mass produced
The types of companies who can help you make your product
How to find companies to make your product
What information you need to get your product made
How to set your product manufacturing specifications
What to do with your product after it is made
Module 6 – Distributing Your Products
This module describes how you can receive and fill orders from customers. When you have just a few orders you may be able to box them up and ship them yourself. But this won’t be feasible as your business grows. Eventually, you’ll need to find a place to store your products and an automated process for filling your orders. This module will walk you through all the steps required. This module will teach you…
Various sources for distributing your product
Where to store your product
How to fill orders
How to outsource order filling
How to set up an Amazon store
Key information you need on your Amazon listing
The ways in which you can collect money
Module 7 – Marketing and Selling Your Products
Perhaps the most important element for the success of your cosmetic product line, marketing. This module covers strategies for making people aware of your products and creating a desire for them. We lean heavy on online marketing because it is the least expensive and most efficient process for building your cosmetic brand from the ground floor up. After completing this module you will know…
The basics of marketing your product
All the elements that go into building your brand and brand image
Methods for making your product stand out
How to set up your website and create content
The basics of getting traffic to your website
A strategy for selling through email marketing
How to use social networking to market your products
Along the way there will be bonus videos covering tips and tricks that will help improve your effectiveness as a cosmetic product marketer. In every lesson we provide actionable information. This includes a checklist of things you need to do and a list of resources to make it easier to accomplish.
Plus…
Added Benefits!
While each module is designed to be easy to understand and give you practical tips to get you started right away, I’ve also added some features that really help to maximize your ability to learn.
Resources – To launch your own line you’ll need to use a variety of resources and services to get your product made. This program will include a list of resources for all the things you’ll need such as contract manufactures, reliable chemists, packaging and raw material sources, technical services for your online presence and other helpful brand building / selling services.
Checklists – After every lesson there will be a checklist of things you need to do to ensure that you stay on track to get your product launched. These useful lists contain detailed information that ensures you don’t miss any crucial task during the product creation process.
Coaching Calls – While the course is designed for you to go through the lessons on your own, we will have periodic coaching calls in which you’ll be able to ask questions directly. You can ask ANY question you want and we will answer it to the best of our ability. It’s like getting a free consulting session with a cosmetic formulation and product development expert.
Exclusive Discussion Forum – A unique part of the course is a discussion page with the experts teaching the course and your peers. Here you can get input from other people who may be struggling with the same or different problems than your own. We’ll have members-only, exclusive discussions to get you the help that you’ll need to help you best understand the material and apply it to practical formulating efforts. You’ll also be able to meet and network with cosmetic chemists around the world to get their advice and share experiences.
To make this a complete package and give you some extras to make your adventure in the cosmetic industry easier
I’m Throwing in These Useful Bonuses
Bonus #1 – Start A Beauty Blog book
If you want to have a successful beauty product line or even becoming a respected expert in the beauty product industry creating a blog is the fastest way to make that happen.
This e-Book covers every aspect of beauty blogging including…
How to make with money with your blog.
What you need to know to set up your own blog
Where to get free beauty product samples
Why you should write better headlines
When to use contests to get more traffic
and much more!
Bonus #2 – 30 Days to Become a Better Cosmetic Chemist
Formulating cosmetics can be a challenge for anyone so we’ve included this ebook to help improve your formulation knowledge. Even if you aren’t creating your own formulas this book will help you know the right questions to ask your product creator.
This e-Book covers all facets of formulating including…
The basics of the cosmetic industry
Raw materials used to make cosmetic work
The science behind how products work
Tips for formulating better products
How to test your products in the right way
Sign up Now!
Why is it important for you to sign up now? Are you wondering why right now is the best time to sign up for the Cosmetic Launch Coach program? Well, here are a few good reasons…
Space is limited – This course is being taught by me so it will be limited in the number of students we can accommodate at one time. If you want to be one of the first people through this complete new formulation course, you need to sign up now.
Lifetime access – For students who sign up for the initial program, we guarantee lifetime access to the information in this course. While I have no plans to ever end this program, legacy members will never have to worry about not being able to access the lessons.
Limited time price – Since this is a completely new course, we want to get as many people to take it as possible so we are offering a special introductory rate which will only be run for a limited time. The cost of this program will never be this low again.
Money back guarantee
Perhaps the most important reason to sign up now is because for a limited time only we are offering a no questions asked, 100% MONEY BACK GUARANTEE. That’s right, if for ANY reason you are unhappy with the course simply ask for a refund. I’ll even let you keep the bonus products. So this means it is entirely RISK FREE. You’ve got nothing to lose and everything to gain.
If you are interested in any of the following benefits, this course is for you…
A step-by-step process to develop your cosmetic or beauty brand
A method for turning your product making hobby into a business
Expert advice from an industry insider on how to turn your ideas into real products
Tips for finding the right cosmetic chemist to work with
Resources for finding manufacturers who can mass produce your product
Novel marketing methods that can make your product stand out
Instructions on how to use fulfillment services to take and fill customer orders
Technical advice for setting up your website and generating content
Coaching encouragement to ensure you follow through on your goals
And more…
I can’t guarantee that after going through this course you will have a successful cosmetic product line, but I can say that if you follow all the steps given
there will be a new cosmetic product on the market, and it will have been created by you!
Well, that’s it from me. I look forward to working with you!!
To your cosmetic formulation success,
Perry, 44
Cosmetic Launch Coach